MLM business ownership

A lot of times we misunderstand our relation towards our job or business. The most controversial part in our mlm business which most network marketers got confused is about the business ownership.

I’m sure you’re very familiar with this. Someone might be ridiculously proud and say “Hey, I have a business, you might wanna join and be my business partner and earn commissions etc.” It sounds crazy and here’s why.

The first and most important thing that you need to realize when joining a network marketing company is that YOU DON’T REALLY OWN A BUSINESS! Why? Becauseyou don’t hold anything, you don’t own any asset.

THE COMPANY OWNS THE BUSINESS because they own everything. The company name, business registration, products, the matrix, the office etc. After all, we’re just a freaking arrogant distributor.

Most old-school networkers will talk and advertise all day about their company and its products. What they don’t realize is that the credit always goes to the company whenever they do it.

People won’t care to much about the best multivitamins, juices water-heater or even the hottest business opportunity you can offer.At the end of the day, the question is “Are you worth joining/buying?”

I have a good news for you! Now that we know that “people join people” and not the company, it’s a good idea that we develop our own assets that can’t be taken away.This will build up our own image instead of the companies we’re working with and here’s how we do it.

Make sure you read this carefully because this kind of information will seriously change your approach and understanding in a huge way.

We call it the “YOU INC” business model.

The assets that I’m talking about are things that will build your credibility and make you more worth joining and buying. These are SKILLS and VALUES that you develop and where people can also benefit, specially if you want to attract motivated entrepreneurs.

After you’ve figured out the skills and increased your value by providing solutions to the common problems of networkers, you must now BUILD YOUR LIST using anautoresponder.

Building your list is very important. Your LIST will be the most precious asset that they can’t take away. Once you build a list of people, they will more likely be your audienceor fans who are ready hear anything from you and you can market to them for the rest of time.

That’s how you build your true business! These are true assets. Your SKILLS, VALUE and your LIST.